28 September 2023

Content Guru & Soitron UK Announce New Reseller Partnership

Content Guru, one of the world’s leading providers of cloud contact centre and customer experience (CX) technology, and Soitron UK, a leading IT solutions and system integrator, have today announced a new partnership between the companies. The reseller agreement will allow Soitron UK to provide Content Guru’s storm® platform to its customer base and will further strengthen Content Guru’s strategic partner network in the UK and across Europe.

Soitron UK is a division of Soitron Group, which boasts over 30 years of experience and an impressive track record of delivering a wide range of system integration projects and IT-managed services across Europe. Soitron UK supports a wide range of organisations with a variety of business-critical functions from software development to full outcome-based managed services including the implementation of AI and chatbots functions. The new agreement with Content Guru will allow Soitron UK to deliver storm’s market-leading capabilities to its growing customer base, enabling these organisations to benefit from a best-in-class contact centre as a service (CCaaS) platform.

Soitron has a strong footprint across Europe and in addition to the UK supports customers from its locations in Poland, Romania, Turkey, Bulgaria, Czech Republic and its headquarters in Bratislava, Slovakia. The partnership will extend Content Guru’s reach in Central and Eastern Europe, allowing a growing number of public and private sector organisations to deliver outstanding experiences across the region.

Robert Barbus, Director of Soitron UK, commented: “We are delighted to be working with Content Guru as we grow our operations across Europe and specifically in the UK. Content Guru not only offer best-in-class solutions that allow their customers to deliver first-class experiences, they also share similar values to ourselves and put customers at the heart of what they do. Through the partnership with Content Guru, we will be able to serve the rapidly growing CCaaS market and offer our customers a powerful cloud contact centre solution, storm, to unlock superior customer engagement and insights. A number of our customers are looking to implement leading AI and chatbot solutions and Content Guru’s strong expertise in this area presents an exciting opportunity for us.”

Paul Emery, VP Sales (UK&I) and Global Partners at Content Guru added: “Soitron UK has a proven track record of delivering impactful solutions to a range of businesses and we are delighted to add both our expertise and storm’s capabilities to their offering. We look forward to collaborating with Soitron UK and expanding our extensive credentials as Britain’s leading cloud contact centre solution provider. Additionally, Soitron’s strong position in mainland Europe presents an exciting opportunity to further expand Content Guru’s footprint across the continent.”

About Content Guru

Content Guru helps organisations achieve outstanding customer experience. Its cloud-based solution, storm®, ensures that customers’ requests and issues are quickly and accurately resolved – simply put, engagement made easy. storm cloud services are used by over 1000 large-enterprise and public-sector organisations in over 50 countries, and trusted for mission-critical applications by major organisations, such as AXA, the NHS, Rakuten and the US Government.

For more information, visit: or follow @CGCHIRP on X, formerly Twitter.

About Soitron UK

Soitron UK is an IT managed services solution company supporting global clients and projects from its nearshore delivery centres throughout Slovakia, Czech Republic, Romania, Bulgaria, Poland and Turkey. It is member of Soitron Group, a Central European integrator operating in the IT market since 1991, which offers its clients products and services in the field of robotisation and process automation, artificial intelligence, the Internet of Things (IoT), IT infrastructure, communication and cloud solutions, IT security, IT services and outsourcing, IT advisory and applications, and IT department digitalisation. Its product portfolio includes smart police car solutions – Mosy and cyber security services – Void Security Operations Center. Soitron Group employs more than 850 international experts.